Video: Dan Ariely Asks, Do Prada Knockoffs Make You Evil?
I believe the most fitting term to describe Ariely’s appearance in the following video is “tricked out”.
Introduction (via Big Think)
Just in time for New York’s fashion week, Dan Ariely, the Duke Behavioral Economics professor and author of Predictably Irrational, sent Big Think a video on how fake designer sunglasses turn people into liars. Okay, maybe he doesn’t go that far, but he relates a study about how getting involved in petty acts of dishonesty – like sporting knockoff fashion – makes people more likely to commit more serious acts of fraud. Check out the video after the jump.