Understanding The Value Of Advice

Introduction/ Excerpt (Via Tech Review)

A few days ago Dan Ariely wrote about Don Moore’s research on how we accept advice from others. A lab experiment showed that subjects adhered to advice from confident, not necessarily accurate, sources. The findings of another research, led by Prof. Gregory Berns of Emory University, show another aspect of our reaction to advice.

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About Miguel Barbosa

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11. July 2009 by Miguel Barbosa
Categories: Behavioral Economics, Curated Readings | Leave a comment

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