Our brain activity as desire collides with reason.
Excerpts (Via Deric Bownds)
“How do we resist impulsive desires? Apparently our anteroventral prefrontal cortex tells our nucleus accumbens and ventral tegmental areas (involved in reward and pleasure) to chill out.”
“Human decisions are guided by “desire” or “reason,” which control actions oriented toward either proximal or long-term goals. Here we used functional magnetic resonance imaging to assess how the human brain mediates the balance between proximal reward desiring and long-term goals, when actions promoting a superordinate goal preclude exploitation of an immediately available reward option.”