Our brain activity as desire collides with reason.

Excerpts (Via Deric Bownds)

“How do we resist impulsive desires?¬† Apparently our anteroventral prefrontal cortex tells our nucleus accumbens and ventral tegmental¬† areas (involved in reward and pleasure)¬† to chill out.”

“Human decisions are guided by “desire” or “reason,” which control actions oriented toward either proximal or long-term goals. Here we used functional magnetic resonance imaging to assess how the human brain mediates the balance between proximal reward desiring and long-term goals, when actions promoting a superordinate goal preclude exploitation of an immediately available reward option.”

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