Neuroeconomics: A primer

Searching through the Center for Neuroeconomics Research I found a paper by Paul Zack on Neuroeconomics. I recommend you read this if you are new to the field of Neuroeconomics.


This paper introduces an emerging transdisciplinary field known as neuroeconomics. Neuroeconomics uses neuroscientific measurement techniques to investigate how decisions are made. First,I present a basic overview of neuroanatomy and explain how brain activity is measured. I then survey findings from the neuroeconomics literature on acquiring rewards and avoiding losses, learning, choice under risk and ambiguity, delay of gratification, the role of emotions in decision-making, strategic decisions and social decisions. I conclude by identifying new directions that neuroeconomics is taking, including applications to public policy and law.

To read the full paper Click Here

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15. August 2008 by Miguel Barbosa
Categories: Curated Readings, Psychology & Sociology | Leave a comment

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