Lemming like behavior establishes affiliation
In an earlier post we spoke of the harmful effects of deliberating groups and lemming like behavior. Today, the Science Daily explores how humans mimic each other to receive social approval.
ScienceDaily (Aug. 8, 2008) — No one likes to be excluded from a group: exclusion can decrease mood, reduce self-esteem and feelings of belonging, and even ultimately lead to negative behavior (e.g., the shootings at Virginia Tech). As a result, we often try to fit in with others in both conscious and automatic ways.