Jonah Lehrer on The Identifiable Victim Bias & Chilean Miners
Recommended Excerpts (via Jonah Lehrer @ Wired)
The miners have already survived underground longer than anyone else – they broke the 25 day record today – and will mostly like remain underground for at least another few months.
But this post is not about the miners, and their Dantesque plight. Instead, it’s about our reaction to them, and the extraordinary outpouring of emotion that occurs whenever we can latch onto a set of identifiable victims.
Of course, this is a deeply irrational reaction. We are much less interested in helping a victim – we only want to help the victim. (This bias is known as the identifiable victim effect, since it suggests that we react much more strongly when the victim can be specified.) Why do we this? Because human charity is ultimately rooted in our compassionate feelings, and not in some rational, utilitarian calculations. We are not Vulcans.
What’s interesting, though, is that some people are much less vulnerable to the identifiable victim effect than others. (There are Spocks among us!) Consider this new paper led by James Friedrich, at Willamette University, which measured differences in “analytic processing” style among 120 undergraduates. (The test for this is a rather straightforward survey, which includes questions such as “I enjoy intellectual challenges” and “I believe in trusting my hunches”.) Not surprisingly, people who tend toward analysis were also less likely to display the identifiable victim bias:
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