Google Explains: The Economics Of Internet Search

Here is an article & video explaining the economics of internet search. The presenter is Hal Varian co writer of the famous book Information Rules. Which I highly recommend you have read by yesterday! Mr. Varian is the chief economist at Google. (Click Here To Read The Article)

Video Introduction (Via Geary Behavior Center)

“For decades, many of the brightest graduates in economics sought their fortune in finance. In coming years, they will seek it in marketing, as the Internet gives all companies the information-rich environment once available only in financial markets.” That’s the prediction of Hal Varian, Chief Economist at Google, and economist at the University of California at Berkeley. Varian discusses why marketing is the new finance in this Wall Street Journal article from last year. Below, Varian gives a lecture on the “Economics of Internet Search”, from this year’s Calit2-sponsored series, “Behavioral, Social, and Computer Sciences Seminar Series” – Friday, May 23, 2008. Following on from the last post about ‘The Weather and Work’, apparently “it’s good for Google if the weather is bad, but not too bad…”

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