Chris Anderson Interviews Hal Varian
Today Chris Anderson author of The Long Tail interviews Google economist Hal Varian. The interview is about business models for free products. Chris Anderson formulated “The theory of the Long Tail which is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.” (Click Here to Skip Intro and Read the Interview)
Background on Chris Anderson (Via Wikipedia):
Chris Anderson is editor-in-chief of Wired Magazine, which has won a National Magazine Award under his tenure. He coined the phrase The Long Tail in an acclaimed Wired article, which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling Less of More (2006).
Background on Hal Varian
Hal Varian is an economist specialising in microeconomics and information technology. He is currently on leave from the University of California, Berkeley School of Information, and is Chief Economist at Google. He has written two bestselling textbooks Intermediate Microeconomics, an undergraduate microeconomics text, and Microeconomic Analysis, an advanced text. He joined Google in 2002 as a consultant, and has worked on the design of advertising auctions, econometric finance, corporate strategy and public policy advice.
Article Summary & Excerpts
Brief list of models that might work without effective copyright restrictions. Read the article for an in depth analysis of each model.
Make Original cheaper than Copy
Make Copy more expensive than Original
Sell physical Complements
Sell information Complements