Does Happiness Have A Price Tag ?

Here´s an interesting little experiment on happiness presented via TED

Video Introduction (via Ted)

Can happiness be bought? To find out, author Benjamin Wallace sampled the world’s most expensive products, including a bottle of 1947 Chateau Cheval Blanc, 8 ounces of Kobe beef and the fabled (notorious) Kopi Luwak coffee. His critique may surprise you.

Speaker Background (via Ted)

Benjamin Wallace is a journalist and author of The Billionaire’s Vinegar, the true story of the world’s most expensive bottle of (possibly phony?) wine.

A Washington D.C. native and a current Brooklynite, Benjamin Wallace is fast establishing himself a master of the brainy nonfiction thriller, rooting up feuds and controversies in pop and less-than-pop culture while buddying up with their embattled and larger-than-life personalities (whom he sometimes meets on their way down). He profiled conserative mouthpiece Glenn Beck for GQ in 2007 shortly after the pundit landed a controversial slot on CNN, and in 2002 looked at chef Georges Perrier of Philidelphia’s then-five-star restaurant, Le Bec-Fin.

Wallace’s orderly, deadpan writing style hints at one of his secrets: his love (and talent) for playing the straight man to the once-mighty in downfall, right as they go aflame in tragicomic hubris. (The Billionaire’s Vinegar is simply a pleasure, not least to schadenfreude junkies.) It’s easy to imagine him, the bespectacled wallflower, watching as brouhaha over a wine bottle once valued at $165,000 — the highest price fetched for a bottle, ever — culimates in a court trial that reveals at least two of its main characters, a wine collector and a wine expert, to be frauds. Or at least emperors with no clothes.

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About Miguel Barbosa

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18. December 2008 by Miguel Barbosa
Categories: Behavioral Economics, Curated Readings | Leave a comment

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