Decision Making and Emotion
This post presents an Neuroantrhopologist’s view of rationality and the decision making process. Its particularly interesting to read how much the author recommends commonsense over the internal validity of experiments and theories. (Click here to skip intro and read the full article)
Article Introduction (Via NeuroAnthropology)
Economists and policy makers are coming to the realization that rationality, in its multiple forms, doesn’t always explain why people make the decisions that they do. By rationality, I mean both the assumption of “economic man” (a utilitarian cost/benefit analyzer) and the emphasis on education and knowledge as the privileged means of shaping behavior.
Article Excerpts (Via NeuroAnthropology)
“In the experiment, participants viewed either a sad video clip or one devoid of human emotion. Afterward, participants could purchase an ordinary commodity, such as a water bottle, at various prices. Participants randomly assigned to the sad condition offered almost 300% more money to buy the product than “neutral” participants.”
“ When you hear or read words like “why might”, “tends to” and “cause one,” then you know the researcher has not done any ethnographic work to see how what appears “real” in the laboratory actually plays o
ut in the real world. You also know that they operate with a causal view of the mind, not taking into account the role of context and language (among other things) into account. “