Dan Ariely: On Touch & Trust

Excerpt (via Dan Ariely)

Recent research (1) shows how physical contact can promote trust, even among complete strangers. Paul Zak, a neuroeconomist at Claremont Graduate University (together with Vera Morhenn, Jang Woo Park, and Elisabeth Piper), studies the links between levels of oxytocin (the “bonding” hormone) in relation to economic decision-making. In their study, they looked at participants’ responses in the Trust Game when they were (or were not) given massages. First, let’s take a look at how the classic Trust Game works between two players (who never meet):

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15. October 2010 by Miguel Barbosa
Categories: Curated Readings, Psychology & Sociology | Leave a comment

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