Behavioral Bias: Self Deception
Bias: Self Deception
Quick Definition: (via Behavioral Finance Net) Self-deception is the process of misleading ourselves to accept as true or valid that which is false or invalid.
Extended Definition: (via wikipedia) Self-deception is a process of denying or rationalizing away the relevance, significance, or importance of opposing evidence and logical argument.
Some evolutionary biologists, such as Robert Trivers, have suggested that deception plays a significant part in human behaviour, and in animal behavior, more generally speaking. It has been theorized that an instinct for self-deception can give a person a selective advantage, based on the rationale that if a person can believe their own “lie” (i.e., their presentation that is biased toward their own self-interest), the theory goes, they will consequently be better able to persuade others of its “truth.”
“Question your motives, ask what could happen if your beliefs are false and plan accordingly.” Are your beliefs based on normally distributed data. Lastly, the confirmation bias is likely to lead to self deception.
Additional Papers And Research On Self Deceiption:
1. Self-Deception versus Self-Esteem in Buffering the Negative Effects of Failure – Via Science Direct