The Simplest Solution Never Comes First

Introduction (via 99 percent)

When we use a break-through industrial design product – the iPod, for example – we don’t necessarily spend much time thinking about the extensive development process that went into achieving such a simple solution. But the long journey from visionary idea to intuitive product is a trajectory worth contemplating. In the case of Herman Miller’s new Setu chair, designed by Berlin outfit Studio 7.5, the numbers are telling: 18 months of self-financing, 5+ years of development, and 40 fully functional prototypes.

Click Here To Read: Creators Beware: The Simplest Solution Never Comes First

About Miguel Barbosa

I run this site.

12. August 2010 by Miguel Barbosa
Categories: Curated Readings, Wisdom Seeking | Leave a comment

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