The Simplest Solution Never Comes First
Introduction (via 99 percent)
When we use a break-through industrial design product – the iPod, for example – we don’t necessarily spend much time thinking about the extensive development process that went into achieving such a simple solution. But the long journey from visionary idea to intuitive product is a trajectory worth contemplating. In the case of Herman Miller’s new Setu chair, designed by Berlin outfit Studio 7.5, the numbers are telling: 18 months of self-financing, 5+ years of development, and 40 fully functional prototypes.